FitNutri AI — Case Study

OVERVIEW

FitNutri AI is a fitness and nutrition app. It uses AI to create workout and meal plans based on each person's goals, preferences, and available equipment.

PROJECT GOAL

The goal was to take FitNutri AI from an idea to a validated MVP. That started with discovery: defining goals, the target audience, the competitive landscape, and the brand direction. From there, the goal was to design an onboarding quiz and app screens that turn AI-generated meal and workout plans into something people would actually use day to day, refine that design based on user feedback, and prepare it for developers to build.

MY ROLE

I was involved from discovery through final handoff. In discovery, I worked with the team to set goals, define the target audience, ideate on features, and run competitive research, and helped establish the brand direction and guidelines the rest of the design would follow. From there, I designed the initial MVP, including the onboarding quiz, the meal plan screens with macro tracking, and the workout screens organized by muscle group, so we had something to share with our first users. Once we had feedback, I optimized the quiz flow to make sure it captured everything we needed, and used what we learned to improve other parts of the app. I finished by preparing the final designs for the development team to build the MVP.